Jalen Brunson and Family Launch Thirty Third Management Group

New York Knicks star guard Jalen Brunson is expanding his footprint beyond the basketball court. On Tuesday, Brunson and his family announced the launch of Thirty Third Management Group, a family-owned brand advisory firm that will manage his off-court business interests and represent clients across professional sports, business, and philanthropy.

The announcement, first reported by Chris Haynes, positions the Brunson family at the center of athlete representation and brand building at a time when player empowerment and off-court business ventures have become increasingly central to the modern NBA landscape.

The Brunson Family Leadership Team

Thirty Third Management Group launches with a deeply personal leadership structure built around Brunson's immediate family and trusted associates. The firm's leadership includes:

• Sandra Brunson (President): Jalen's mother will lead the firm as President, bringing decades of family insight and organizational leadership to the enterprise's strategic direction.
• Erica Brunson (Director of Client Services): Jalen's sister will oversee client experience and service delivery, ensuring athletes and partners receive personalized, high-touch representation.
• Connor Cashaw (Director of Business Development): A trusted associate who will spearhead new business opportunities, partnership cultivation, and expanded client acquisition across professional sports.

What Thirty Third Management Group Represents

The name Thirty Third carries layered significance for Brunson and his family. While the firm's full brand narrative will unfold in the coming weeks, the launch signals Brunson's intention to build an enduring business legacy that extends well beyond his playing career.

The firm enters a sports representation landscape that increasingly favors athlete-led ventures. From LeBron James' LRMR Ventures to Stephen Curry's Thirty Ink, star players have demonstrated that controlling one's own business narrative creates generational value. Brunson, now an NBA champion and Finals MVP, brings significant credibility and marketability to his family's new enterprise.

Thirty Third Management Group will initially manage Brunson's own off-court portfolio, which includes endorsement relationships, media opportunities, and philanthropic initiatives. The firm's broader ambition, however, is to represent clients across professional sports, helping athletes build sustainable brands and navigate business opportunities during and after their playing careers.

Brunson's Growing Business Empire

The launch of Thirty Third Management Group represents the latest chapter in Brunson's rapidly expanding off-court profile. Since arriving in New York in 2022, Brunson has evolved from a second-round draft pick into one of the league's most marketable stars, a journey that now includes an NBA championship and Finals MVP honors.

His business acumen mirrors his on-court intelligence: deliberate, well-timed, and built for sustained success. By keeping the firm family-owned and operated, Brunson maintains control over his brand narrative while creating opportunities for other athletes seeking trustworthy representation.

For the Knicks organization, Brunson's growing business sophistication only deepens his roots in New York, a market where off-court brand building and basketball excellence have always intersected. As the 36th captain in franchise history enters his age-30 season, his leadership extends from the Madison Square Garden hardwood to the boardroom.